Board Experience
2020 – Present
Advisory Board Member
MAMA BEARS
Advise organizational leadership on strategy, digital initiatives, and data-informed decision-making. Support long-term planning, prioritization, and execution across mission-driven programs.
2020 – Present
Advisory Board Member, MS Applied Statistics Degree Program
UNIVERSITY OF CALIFORNIA, LOS ANGELES
Advise graduate program leadership on curriculum relevance, industry alignment, and applied learning. Support experiential programs through internships, real-world projects, and strategic input.
Work Experience
2024 – Present
Data Pipeline Engineering & Architecture
ENTERGY, INC.
- Architect and steward the enterprise cloud analytics platform supporting core customer-facing digital properties serving millions of users.
- Establish scalable, governed analytics foundations enabling executive visibility, operational insight, and ML readiness.
- Deliver funnel, cohort, and behavioral intelligence influencing digital strategy, customer experience, and marketing investment.
- Define enterprise ingestion, modeling, and governance standards across digital properties.
- Lead advanced data science and engineering efforts in a regulated environment, balancing innovation with reliability.
2018 – Present
Head of Analytics Operations
ANALYTICS NINJA
- Provide leadership, delivery, and technical standards for a premier enterprise analytics consultancy.
- Guide analytics strategy, execution, and governance for complex enterprise clients.
- Oversee practice operations, resource planning, and engagement quality.
- Serve as senior advisor across analytics architecture, audits, and implementations.
- Support organizations including Gartner, Planned Parenthood, Steve Madden, and Justrite Safety Group.
2013 – Present
Owner | Chief Analytics & Data Engineering
WONKYDATA LLC
- Founder and principal advisor delivering analytics strategy, data platforms, and decision intelligence for global organizations.
- Design and implement long-lived cloud analytics systems across multiple industries.
- Advise executives on analytics-driven growth, attribution, experimentation, and measurement strategy.
- Build and lead global engineering teams and analytics programs at scale.
- Clients include Entergy, Starbucks, The New York Times, Mercer, Edmunds, Gartner, World Surf League, and others.
2023 – 2024
Marketing Analytics Architect
ENTERGY, INC.
- Led enterprise marketing measurement strategy across digital properties.
- Guided executives on marketing performance, attribution, and spend optimization.
- Established governance, documentation, and analytics operating standards.
- Enabled faster, more reliable executive reporting for ongoing optimization.
2017 – 2018
Director of Product Management
INRIX
- Owned analytics product strategy for a global mobility and traffic intelligence platform.
- Aligned product, engineering, sales, and executive stakeholders on roadmap and priorities.
- Guided development of data products serving enterprise and public-sector customers.
2015 – 2017
General Manager, Analytics, Products & Innovation
ANALYTICS PROS
- Led and scaled an enterprise analytics practice serving Fortune 500 and high-growth clients.
- Grew technical organization and client revenue by 50%.
- Built scalable delivery models for complex enterprise engagements.
- Shaped analytics product strategy and strategic partnerships.
2012 – 2015
Enterprise Director of Analytics
ABOUT.COM (CONVERSANT)
- Owned enterprise analytics across global digital properties.
- Led international analytics engineering teams.
- Invented and operationalized revenue optimization systems linking marketing spend to downstream outcomes.
- Delivered executive insights across multiple geographies and platforms.
2011 – 2011
Senior Director of Analytics & Business Intelligence
GRINDR
- Created, and maintained analytics tracking for Grindr and Blendr apps.
2010 – 2011
Director of Analytics & Business Intelligence
OUTLOOK
- Generated and supported analytics tracking for online and phone advice systems and conducted marketing analysis.
2009 – 2010
Consulting Director of Analytics & Engineering
TIBESTI
- Managed engineering team during development phase II of Tibesti online sales and implemented ecommerce analytics.
2008 – 2009
Director of Engineering
MYSPACE – FOX INTERACTIVE MEDIA
- Led a globally distributed engineering organization modernizing delivery through Scrum-based teams, strengthening internal leadership pipelines, and conceiving an early machine-learning advertising product that enabled new monetization of user-generated content through brand partnerships.
1991 – 2007
Data Engineering Manager / Database Software Engineer
INTEL
- Led BI and data engineering initiatives across manufacturing, DSS, and enterprise data systems.
- Built production DBMS systems in C, large scale super-performant distributed databases in Oracle and SQL-Server, ETL, reporting, and data infrastructure powering operational and executive insights.
- Managed software engineering teams and delivered enterprise-wide applications in high-availability
manufacturing information environments. - Programmed software to control robotics automation systems and data-driven manufacturing tools.
- Began career as a database, ETL, and reporting systems engineer—establishing the foundation for lifelong
interest and expertise in data architecture and analytics.
1990 – 2001
Data and Robotics Software Engineer
HP/DEC
- Early-career roles in systems engineering, robotics programming, database engineering, and information systems operations.
Education
1989
BA, Management Information Systems
UNIVERSITY OF ARIZONA
Cum Laude